A UK Barefoot Shoe Brand Founded on Natural Movement
Freet is a UK barefoot shoe brand founded in 2010 by Andrew and Sarah in North Yorkshire, England.
For over 17 years in the footwear industry, our focus has been simple: create shoes that allow feet to move naturally while still providing the durability and protection needed for real-world use.
Today, Freet shoes are worn for hiking, trail running, training, travel and everyday life, by people who want footwear that works with their feet rather than restricting them.
Where Freet Began
Freet started with a personal problem.
After years of playing sport, trekking long distances and serving in the military, our founder Andrew was dealing with persistent knee pain. He had spent much of his life outdoors and relied on high-quality footwear, yet something wasn’t working.
When Andrew discovered barefoot shoes, the idea made immediate sense:
Feet are designed to move naturally - so why were most shoes designed to restrict them?
Drawing on his experience in the hiking boot industry, Andrew began developing footwear that stripped away unnecessary structure while keeping the elements that matter most:
- durability for long distances
- protection from the ground and terrain
- immediate comfort
- natural movement for healthy feet
That philosophy became Freet.
Andrew and his wife Sarah launched the brand in North Yorkshire in 2010, combining their passion for the outdoors with a belief that footwear should support the way the human body is designed to move.
A Family Brand
Freet has always been family-run and hands-on. We still design, test and refine every shoe ourselves.
In 2025, Andrew and Sarah’s daughter Daisy joined the team as Sales & Marketing Director. Having grown up wearing Freet shoes on family walks and outdoor adventures, the brand has always been part of her life. Her mission is to bring that same freedom and comfort to a younger generation and to show that natural movement should feel normal, not niche.
